Kevin T.

About Kevin T.

15+ years of strategy, finance, and operations experience across manufacturing, CPG…

Experience

1. Sr Director, Global Head of Ecommerce

   Juul Labs

   May 2022 — Present

   Play a key role by overseeing and leading strategy and operations for the global ecommerce channel. Spearhead the creation and development of go-to-market plans to introduce new product portfolios and launch unestablished markets. Conceptualize, develop, and execute commercial strategies and tactics, including compelling incentives and offerings, resulting in a 70%+ increase in average order value and subscription revenues reaching 90%+ of total ecommerce revenues, well above competitive benchmarks. Carried out the protection of channel revenues and customer relationships by shifting entire B2C shipping model from common carriers (e.g, USPS, FedEx) to a complex final mile carrier network in less than four months to ensure compliance with newly passed federal regulations. Tasked with administering the ecommerce P&L, including historical financial and data accuracy, forecasting key performance metrics, scenario modeling, ROI analysis, expense budgeting, and product volume estimates for demand planning and inventory management. Drove a ~60% increase in new consumer conversion through iterative program and site optimization from A/B testing and analyzing promotion performance, site flow and features (customer journeys), and marketing content and design. Led the creation and development of frameworks and processes to calculate, evaluate, and increase customer lifetime value (LTV) while reducing customer acquisition costs (CAC) across a diverse range of mutually exclusive and collectively exhaustive consumer segments. Partner closely and cross-functionally with customer support, logistics, and consumer insights to understand customer pain points and improve the user experience by overhauling delivery processes and optimizing customer communications. Orchestrate all elements of the recruitment, development, mentoring, and motivation of a team of high-performing professionals across multiple cross-functional roles.

Education

• USC Marshall School of Business

  Bachelor of Science (BS), Business Administration and Management, General

  2003 — 2007

Skills

• Due Diligence
• Investments
• Risk Management
• Strategy
• Financial Analysis
• Strategic Planning
• Financial Modeling
• Market Analysis
• Corporate Finance
• Structured Finance
• Forecasting
• Microsoft Excel
• Mergers & Acquisitions
• Bloomberg
• Financial Reporting
• Equity Research
• Finance
• Investment Banking
• Analysis
• Corporate Development
• Valuation
• Sec Filings
• Competitive Analysis
• Real Estate
• Negotiation
• Venture Capital
• Private Equity
• Accounting
• M