Kevin Ball
- Role
- Vice President of Communications and Marketing, Amarillo College CEO Panhandle Pbs at Amarillo College
- Location
- Amarillo, TX, US
- LinkedIn followers
- 500 followers
About Kevin Ball
Business/Marketing/Branding Leader An executive successful in the development and…
Experience
Vice President of Communications and Marketing, Amarillo College CEO Panhandle Pbs
Sep 2016 — Present
Leads the Communications and Marketing team of the college, leading the process of creating a comprehensive plan for student-centric marketing effectively telling the story of Amarillo College students and the institution\'s commitment to 70% completion. Oversees all marketing plans for student acquisition and retention. In 2017 – 2022, the department received over 80 national awards for traditional and social media components of the “Success is Amarillo College” marketing campaign. In 2023, Amarillo College was winner of the top Aspen Prize for community college excellence.
Skills
- Management
- Sales
- Copywriting
- Market Planning
- Marketing Strategy
- Product Marketing
- Public Relations
- Marketing Research
- Brand Development
- P&L Management
- Direct Marketing
- Category Management
- Retail Advertising
- Sales Management
- Email Marketing
- Visual Merchandising
- Social Networking
- Sponsorship
- Digital Marketing
- Social Media Marketing and Advertising
- P&L
- Team Building
- Forecasting
- Social Media Marketing
- Direct Mail
- Stores
- Inventory Management
- Income Statement
- Leadership
- Online Marketing
- Blogging
- Multi-Channel Marketing
- Brand Management
- Budgets
- Budgeting
- Advertising
- Retail
- Marketing
- Training
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