Kevin Hull

Experience

1. Director, Digital Marketing

   Movement Mortgage

   Mar 2022 — Present

   Lead digital marketing team and strategy- Lead email marketing and marketing automation strategy and implementation via Salesforce Marketing Cloud- Own website strategy, including development/engineering roadmap, priority, and backlog- Lead SEO strategy and implementation- Lead content strategy and digital marketing channel strategy and implementation- Lead analytics strategy and implementation- Develop and lead enterprise domain consolidation and CMS consolidation strategy to improve scalability and organic visibility- Partner with product teams, regional marketing teams, and creative/content teams on content development- Audit movement.com and other web properties for technical, architecture, content, etc. errors and opportunities to build short and long-term planning- Present key initiatives, opportunities, business cases, and business reviews to executive stakeholders- Lead and communicate competitive and content gap analyses- Monitor and audited page crawl, indexing, duplicate/cannibal content, sitemap, robots.txt, mobile usability, URL, schema, and other technical errors- Oversee 301 redirects, internal linking optimization, content audits, link building strategy creation, and more- Leverage title tags, meta descriptions, headings, on-page content, internal linking, site architecture, URLs, new content, image alt text, and more.

Education

• Amherst College

  Bachelor of Arts (B.A.), Magna Cum Laude

Skills

• Public Speaking
• Research
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Social Media