Kevin Higgins

About Kevin Higgins

Strategic Digital Marketing Leader with 20+ years of experience driving revenue and growth through innovative, data-driven strategies. Experienced in high-pressure environments leading teams in web analytics, SEO, PPC, site testing, and customer experience. I have controlled multi-million dollar P & Ls and have been responsible for driving digital transformation, omni-channel marketing, marketing automation, vendor partnerships, new business development, and product merchandising. I am experienced in leading cutting edge analytics in the high security, heavily regulated healthcare space. Card carrying member of continuous auto-didacticism. Passionate about digital storytelling.Extensive experience in use and implementation of web analytics, tag management, cookie and GDPR / CCPA compliance, site testing, and ABM tools. These tools include Adobe Analytics, Adobe Target, Google Analytics, Optimizely, Mutiny, Marketo, 6sense, Qualified, Drift, and Demandbase. I have managed global ad agencies and directed paid digital strategy for TikTok, Facebook, Google Ads, YouTube, Bing, LinkedIn, Reddit, Twitter, Naver, and Kakao.Key skills:* Team leadership, based on HBR\'s Happy Warrior concepts* Data fluency * C-suite presentation experience* Connected TV advertising* Ability to think clearly and act strategically in crisis situations* P&L management and forecasting* Ability to manage people with diverse skill sets remotely* Ability to persuade and influence, including excellent presentation skills* Strong writing/editing skills* Product marketing in B2C and B2B* Project management from inception to on-time completion* Growth hacking new business development* Omni-channel promotional planning, including TV, movie, print, online* UX and UI design * ABMIcebreakers: 80s country music, best places to eat, traditional Japanese ramen, Nashville fried chicken

Experience

1. Director of Digital Marketing

   Jack Henry

   Mar 2023 — Present · Asheville, NC, US

   Key responsibilities:o Drive the strategy and execution of all digital marketing initiatives across marketing, including marketing automation, website management and analytics, social media strategy, and content developmento Develop best-in-class digital marketing strategies including marketing automation platform, methodology and infrastructure improvementso Drive growth and adoption of digital marketing for customer engagement outside of campaignso Continually collaborate with marketing and business groups across the enterprise focused on increased use of and value of marketing automation strategieso Analyze program performance and make recommendations for improvements and optimization of content, mix, frequency, etc. in order to meet customer needs and business objectiveso Drive Revenue and Margin growth to meet and exceed business goals

Education

• The University of Alabama

  Bachelor's degree, Economics

  1993 — 1994

• Union University

  Bachelor's degree, Computer Science/English Literature/French Literature

  1994 — 1998

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Product Development
• Online Advertising
• Coremetrics Analytics
• Creative Direction
• Organic Search
• Website Development
• Analytics
• Retail
• B2b
• Mobile Devices
• Omniture
• Affiliate Marketing
• Customer Service
• Cms
• Lead Generation
• Customer Acquisition
• Google Adwords
• Google Analytics
• Web 2.0
• Html
• Landing Page Optimization
• Conversion Optimization
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Sem
• SEO
• Multi-Channel Marketing
• Business Analysis
• Digital Strategy
• Data Analysis
• Web Marketing
• Marketing
• Strategy
• E-Commerce