Kevin Farley
Strategic Advisor @NeenOpal Inc.
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WORK HISTORY
Strategic Advisor @NeenOpal Inc.
NY, US
Pioneered development and implementation of Unified Marketing Measurement (UMM) solution to convert vast arrays of Advertising and Marketing data into sophisticated, actionable insights for campaign performance, campaign attribution, and audience segmentation for our clients.Defined an innovative data-driven UMM framework and components including KPIs, dashboards, and implementation plan across multiple personas across a marketing team for Brands and Agencies to improve marketing efficiency and ROAS.Strengthened strategic partnerships with major cloud service providers, including Microsoft Azure, Amazon Web Services, and Google Cloud Platform; CDP vendors; and Fivetran to build upon clients’ existing infrastructure and allow clients to maintain ownership of their data. NeenOpal is a rapidly growing service organization in the data engineering and data science space. NeenOpal’s innovative capabilities and business solutions are revolutionizing industries including Marketing, CPG, Retail, Manufacturing, and Financial Services.
EDUCATION
Union College
BS, Mathematics
SKILLS
ABOUT KEVIN FARLEY
With over 15 years leading business and technology initiatives for large brands, I have a track record of success helping business to innovate and leverage digital solutions, digital technologies and cloud platforms to drive top-line revenue and reduce costs.As Global Head of Marketing Analytics, Financial Services at Capgemini, I work with top brands to define solution roadmaps for accelerating post-cookie identity strategy, first party marketing capabilities, marketing insights and defining advanced audience activation strategies. I lead a highly trained team of consultants and technology delivery leaders across a solution portfolio of alliance partners, including Adobe, Google, Salesforce, Tealium, ActionIQ for both Analytics as well as Customer Data Platform (CDP). As VP, Customer Experience at Virtusa, I led a team to grow our client relationships and Adobe digital marketing services from $35M to $66M in annual revenues (exceeding targets in every year) while achieving Adobe Platinum Partner status. I was also selected as 1 of just 25 individuals worldwide to serve on Adobe’s Partner Advisory Board in 2018, playing a key role in the development of new Digital Marketing, Customer Experience and Adobe Experience Cloud products and services.As Vice President of Digital Technology Strategy at Digitas, I co-led a team to win the Cannes Lions Pharma Grand Prix for Integrated Digital Campaign and 3 CLIO awards for our work on AstraZeneca’s “Take It From A Fish” campaign. OPEN TO NETWORKING OPPORTUNITIESPlease feel free to contact me at +13•••••••39 or k••••••••@yahoo.com.
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