Kevin Cafaro

Kevin Cafaro

Role
Principal Product Manager - Technical at Amazon
Location
New York, NY, US
LinkedIn followers
500 followers

About Kevin Cafaro

15+ years of experience launching products and platforms in the realm of personalization,…

Experience

  1. Principal Product Manager - Technical

    Amazon

    Feb 2023 — Present

    Ideated industry-shifting product opportunity and lead X-functional team of PMs to launch ads for off-Amazon industries to reach on-Amazon audiences through related signals. Created e2e flow that includes automation + streamlined Customer Support for onboarding and campaign management- Patented innovator, having designed and incrementally launched an ads-wide solution that solves core market problems for international advertisers, yielding in ad spend over the last 3 years- Proposed and launched a product configuration spanning the ads ecosystem for long-tail customers, using ML to predict and restrict fraud, generating $XMM within 3 months at 30-100% WoW growth

Education

  • Marist University

    BS, Business, Marketing

    2004 — 2008

  • University of Carlos III of Madrid

    Semester Abroad, Spanish; Marketing

    2007 — 2007

Skills

  • Management
  • Product Development
  • Social Media
  • Marketing Management
  • Direct Marketing
  • Mobile Marketing
  • Strategic Planning
  • Product Management
  • Social Media Marketing
  • Strategy
  • Mobile Devices
  • Leadership
  • Customer Engagement
  • Digital Strategy
  • Sales
  • Market Research
  • Product Marketing
  • Digital Marketing
  • Marketing

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