Kevin Cheung
VP Marketing | President & Co-owner of Pawsonify
- Role
- Co-owner at Pawsonify
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Kevin Cheung
I\'m a seasoned marketing and management executive who has achieved success in a wide variety of industries - video games, education tech, licensing, and direct to consumer ecommerce.Whether I\'m establishing a beloved niche brand like Pawsonify or building the audience for the biggest video game in the world (League of Legends), my approach is the same: develop empathy for my target audience, let that fuel my creativity in building deep connections between them and my brand, and consistently provide emotionally memorable experiences that drive enthusiasm and sales.I\'m passionate about leading teams by defining clear vision and goals, aligning individual needs with team objectives, and driving a culture of direct communication and clear accountability.
Experience
Co-owner
Jan 2021 — Present · Orange, CA, US
Running the business side of Pawsonify, the top anime-themed pet product company in North America. Licensing, partnerships, legal, finance, and strategy.
Education
USC Marshall School of Business
BS, Marketing and Information Systems
1995 — 1999
UCLA Anderson School of Management
MBA
2006
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