Kevin French
Chief Revenue Officer | 3 exits built from zero | Most companies don’t have a sales problem - they have a broken commercial system
- Role
- Global VP, Cpg, Retail, Automotive, Manufacturing at Globant
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kevin French
Most companies don\'t have a sales problem.They have a broken commercial system - and they\'ve been patching it with headcount, new tools, and recycled methodology for years.The result: 43% quota attainment. Eight consecutive quarters. Industry-wide.When the majority of a profession fails, the problem isn\'t the people. It\'s the physics.I\'ve spent 25 years building revenue engines from scratch - three exits, two GM roles with full P&L ownership,$0 to $20M ARR inside a services company that sold for $200M. Along the way, I kept hitting the same wall: organizations running 1988 playbooks on modern buyers and wondering why nothing worked.So I built something different.Inversion Selling is the first sales methodology designed specifically for the buyer-led era - built on the behavioral science of how modern buyers actually make decisions, not how they made them in 1988. It\'s currently under formal academic review.The core conviction is simple: when information asymmetry inverted so must the selling methodology. If you\'re a CEO, a PE sponsor, or a board looking for someone to architect the commercial transformation - not manage the existing one - that\'s the conversation I was built for.
Experience
Global VP, Cpg, Retail, Automotive, Manufacturing
Jun 2025 — Present
Skills
- Digital Marketing
- Online Marketing
- E-Commerce
- SEO
- Social Media Marketing
- Interactive Marketing
- Marketing Strategy
- Sem
- Digital Strategy
- Online Advertising
- Strategy
- Social Media
- Crm
- Integrated Marketing
- Entrepreneurship
- Google Analytics
- Web Design
- Competitive Analysis
- Web Analytics
- Business Strategy
- Marketing
- Blogging
- Mobile Marketing
- User Experience
- New Business Development
- Start-Ups
- Interactive Advertising
- Digital Media
- Marketing Communications
- Social Networking
- Information Architecture
- Advertising
- Web Marketing
- Email Marketing
- Multi-Channel Marketing
- Brand Development
- Creative Strategy
- Direct Marketing
- Marketing Management
- Lead Generation
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