Kev Flannigan
Design Director - Ux Ui @Sidetrade
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WORK HISTORY
Design Director - Ux Ui @Sidetrade
Birmingham, GB
Owned the definition of AI-driven product design strategy, aligning machine-learning capabilities with user needs and business outcomes. Established principles for adaptive UX, ensuring AI systems enhanced usability, clarity, and user confidence across complex SaaS products.• Led the design of intelligent, data-informed interfaces using behaviour prediction, personalisation, and conversational patterns. Focused on human–AI interaction, explainability, and progressive disclosure to make advanced AI functionality accessible to non-technical users.• Worked in collaboration with data science, product, and engineering to operationalise LLM-based features within real customer workflows, such as AI-assisted content generation, predictive actions, and context-aware UI states, improving efficiency and engagement.
SKILLS
ABOUT KEV FLANNIGAN
I lead design at the intersection of human experience and intelligent systems. Over 30+ years, I’ve evolved from traditional UX/UI to creating AI-centred products where generative models and adaptive interfaces enhance human capability. My work focuses on explainable AI, context-aware interaction, and ethical design frameworks that help teams build intuitive, AI-powered experiences.
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