Kevin san Juan

Experience

1. Senior Associate, Experience Planning & Strategy (Warner Bros)

   Hearts & Science

   Feb 2025 — Present · Los Angeles, CA, US

   Client: WB Domestic TheatricalCampaigns: Sinners, One Battle After Another, Weapons, Mortal Kombat 2, Cat in The Hat, The Bride, Supergirl, TBA Title (2026)• Develop and optimize media plans with multimillion dollar budgets, leveraging multichannel approaches across digital (Paid Social & Search, Programmatic, CTV/OTT, Podcasts, etc) and traditional media (Linear TV, Radio, OOH)• Manage activations across key beats for 8+ theatrical releases, inclusive of site direct partnerships, biddable buys, on-air local and national radio, & custom sponsorships• Collaborated with biddable, investment, promotional, and radio teams to provide client-facing deliverables and fine-tune campaigns based on real-time updates throughout the full campaign cycle• Negotiate media offerings with vendors to unlock competitive rates for premium ad placements and explore first-to-market opportunities to make impactful cultural moments, such as the Supergirl Trailer US National TikTok Takeover, reaching over 170M+ users• Support junior staff through day-to-day operations, inclusive of partner/ client communications, campaign setup, trafficking, billing, weekly deliverables and professional mentorship

Education

• Santa Barbara City College

  AAT-Sociology, AA Liberal Arts, and AA Human Behavior, with Honors

• Dos Pueblos Senior High School

  High School Diploma

• COOP Careers Fellowship

  Digital Marketing

• UCLA

  Bachelor of Arts - BA Sociology / Television, Film, and Media Minor, Awarded with Departmental Honors, and College Honors