Kevin Pellerin

About Kevin Pellerin

I’ve always been driven by research and understanding how marketing performance actually…

Experience

1. Manager, Paid Media

   ODP Business Solutions

   Nov 2023 — Present

   Responsible for developing and executing paid media strategies across multiple channels to drive revenue, ROI, customer acquisition, and brand awareness.Responsibilities include:Guide strategy, best practices and execution across paid media channels, including programmatic display, CTV, OLV, search, ABM, direct mail and industry publications. Advise on all aspects of campaigns, including projections, budget, channel selection, targeting, audience segmentation, ad placement, content and creative by channel. Set, measure and regularly report on paid media KPIs and benchmarks.Collaborate with cross-functional marketing teams to understand and ensure alignment with overall brand and content strategy.Explore and identify new paid strategies, tactics, channels, platforms and tools for multiple business partners. Accountable for the paid media budget. Maximize ROI across platforms and campaigns. Drive strategy for growing engagement, leads, and incremental revenue for paid media campaigns.Manage relationships with third-party vendors and agencies to maximize use of tools for best business results.

Skills

• Digital Media
• Cms
• Web Analytics
• SEO
• Sem
• Search Engine Optimization (SEO)
• Website Development
• Newspapers
• Facebook
• Marketing
• Digital Marketing
• Sales
• Email Marketing
• Digital Strategy
• Search Engine Marketing (Sem)
• Social Media
• Social Media Marketing
• Online Marketing
• Online Advertising