Kevin Newman
Executive @Artista Cigars
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WORK HISTORY
Executive @Artista Cigars
Oversee and direct the brand development and distribution of Artista CPG Brands in the US and international markets. This multifaceted role encompasses operations, marketing and branding strategies, sales and channel strategies, as well as international business development.
EDUCATION
Azusa Pacific University
MA, Business Management
Azusa Pacific University
BSci, Business
SKILLS
ABOUT KEVIN NEWMAN
I am an expert in CPG & and Brand Marketing. I have launched or managed nearly two dozen B2C & B2B brands. I have a keen design sense, a bias for thorough research, and a desire to produce results everyday. I work with existing sales, marketing, and management teams to develop a 360-degree sales & marketing plan that not only works, but leverages the existing resources.WHAT I\'VE DONE:(1) Working with a medium-sized wholesale distributor with 15 in-house consumer brands I saved by eliminating ineffective programs, and generated an additional $1M+ in revenues by implementing new marketing & sales initiatives.(2) I took over the management of a failing business. We then launched three new brands in 6 months. With a team of talented & dedicated artists and managers we saved the company from layoffs then added five new jobs. Within 18 months the company was not only cash-positive but generating nearly $1M in profit.(3) Assumed control of a B2C boutique brand. Implemented CRM, opened an out-bound call center, and hired & trained sales staff. Within 12 months doubled total customer base, increased each order by 47%, and increased customer satisfaction and retention by more than 300%.WHAT I CAN DO:Work directly with your team or you to devise a plan, work alongside you to execute, and present to you a series of reports demonstrating success and opportunities for improvement.Check out the case studies below or drop me a LinkedIn message, I\'d like to hear from you.#Team #Leadership #ProductManagement #MarketingStrategy #BrandMarketing #Business Planning #AdCampaign #Planning #ConsumerPackagedGoods #SocialMedia #SalesTraining
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