Kevin Joyce
Head of Marketing | Growth Strategist | Digital Product Management | Data-Driven Solutions | Performance Marketing | Customer Acquisition | eCommerce Strategy
- Role
- Head of Marketing & Digital Product at Shineretrofits.Com
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Kevin Joyce
I’m a strategic growth and marketing leader with 15+ years improving web experiences to drive revenue. I’ve owned digital merchandising and conversion optimization, partnering with engineering, design, operations, and agencies to deliver measurable improvements. I take a data-driven approach using marketing analytics, funnel metrics, and experimentation to solve complex, ambiguous problems and continually improve performance.
Experience
Head of Marketing & Digital Product
Aug 2017 — Present
Head of Marketing & Digital Product at Shine Retrofits, driving growth across digital channels while owning the website and customer workflows. I\'m a strategic leader focused on multi-channel acquisition, conversion optimization, and digital merchandising to accelerate revenue and improve the customer journey.
Education
Baylor University - Hankamer School of Business
Bachelor of Business Administration (B.B.A.), Finance, General
Skills
- Lead Generation
- Online Marketing
- Direct Sales
- B2b
- Web Analytics
- Marketing Strategy
- New Business Development
- Social Media Marketing
- E-Commerce
- Sales Process
- Saas
- Web Marketing
- Management
- Sales Management
- Strategic Partnerships
- Salesforce.com
- Business Development
- Email Marketing
- Google Analytics
- Sales
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