Kevin Coxwell

About Kevin Coxwell

Kevin Coxwell is a go-to-market and revenue operations strategist focused on driving profitable growth through better systems, sharper execution, and aligned teams. He gravitates toward opportunities where he can create meaningful impact for both customers and internal stakeholders—especially in complex, high-growth environments. Kevin brings a cross-functional background spanning Go-To-Market strategy, Presales, Sales, and Product Management across SMB, mid-market, and enterprise software organizations. This breadth allows him to quickly diagnose gaps across the revenue engine—from lead-to-cash—and design practical, scalable solutions that improve efficiency, visibility, and seller performance. His experience spans industries including high-tech, retail, telecommunications, financial services, life sciences, CPG, automotive, and manufacturing, giving him a nuanced understanding of different route-to-market models and operating structures. Kevin has deep domain expertise in Sales Performance Management (SPM), including sales planning, territory design, quota setting, and incentive compensation. He is particularly effective partnering with Sales Ops and RevOps leaders to modernize processes, reduce administrative burden, and align compensation to the behaviors that drive revenue outcomes. He combines a foundation in economics and human behavior with an executive MBA (with honors) and formal product management training—enabling him to think strategically while executing at a tactical level. Known for influencing stakeholders and simplifying complex problems, Kevin operates as a trusted advisor who can bridge business needs with technology solutions. Outside of work, Kevin is most at home outdoors—exploring state and national parks with his wife and rescue dogs, overlanding, golfing, and perfecting central Texas barbecue.

Experience

1. Spm Practice Lead - West Na

   SAP

   Sep 2025 — Present · Greenville, SC, US

   Lead solution sales and presales support for SAP SPM, partnering with Sales, RevOps, and Finance leaders to optimize planning and incentive strategiesAdvise enterprise customers on aligning compensation, territory design, and quota frameworks to drive profitable growthDiagnose process inefficiencies and translate complex challenges into scalable, technology-enabled solutionsPosition SPM as a core RevOps lever, connecting sales planning and compensation to seller behavior and revenue outcomesDrive executive alignment through data-driven insights and ROI-backed business cases in complex buying cyclesOrchestrate cross-functional deal teams to ensure alignment from discovery through implementationImprove seller productivity and reduce admin burden through automation, standardization, and increased plan transparencySupport global enterprise deployments, managing multi-region and complex compensation modelsBuild and advance pipeline through GTM transformation initiatives, including coverage and performance optimizationOperate as a trusted advisor to Sales Ops and RevOps leaders, enabling sustainable performance improvement

Education

• Georgia State University

  Bachelor of Arts (B.A.), Economics Minor in Communication

  2000 — 2005

• Jack Welch Management Institute

  Master of Business Administration, Welch Scholar

  2015 — 2018

Skills

• Strategic Planning
• Project Management
• Customer Service
• Product Management
• Leadership
• Customer Relationship Management (Crm)
• Public Speaking
• Training
• Customer Satisfaction
• New Business Development
• Account Management
• Recruiting
• Sales
• Accounting
• Selling
• Business Development
• Employee Benefits
• Marketing
• Crm
• Team Building
• Management
• Financial Analysis
• Sales Management
• Coaching
• Salesforce.com