Kevin Cooley

Assistant Director of Annual Giving Digital Giving and Engagement @Lafayette College

Philadelphia, PA, US
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WORK HISTORY

Mar 2025 — Present

Assistant Director of Annual Giving Digital Giving and Engagement @Lafayette College

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Easton, PA, US

In my role, I oversee all alumni-facing social media channels and develop strategic digital content to engage the Lafayette community in meaningful ways. I collaborate closely with Advancement colleagues to connect alumni with their passions, support the Annual Giving team, and lead digital giving initiatives including managing online giving for major campaigns like Bring the Roar. Additionally, I contribute to communications across email, web, social, and text to ensure consistent branding and messaging and help develop annual digital engagement and communication plans that align with Advancement and College-wide priorities.

EDUCATION

2016 — 2018

Indiana University of Pennsylvania

Bachelor of Science, Communications

2024

West Chester University of Pennsylvania

Masters Certification, Higher Education Policy and Student Affairs

ABOUT KEVIN COOLEY

Dynamic and collaborative professional with a proven ability to communicate effectively, analyze strategic opportunities, and deliver compelling promotional messaging to diverse audiences. I thrive in a competitive environment and bring an adaptable, solutions-oriented mindset to every challenge.In my current role within the Advancement division at Lafayette College, I support strategic communications, donor engagement, and marketing initiatives that strengthen the College’s philanthropic impact and advance the goals of the Annual Giving team.

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