Kevin Cooley
Assistant Director of Annual Giving: Digital Giving and Engagement
- Role
- Assistant Director of Annual Giving Digital Giving and Engagement at Lafayette College
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kevin Cooley
Dynamic and collaborative professional with a proven ability to communicate effectively, analyze strategic opportunities, and deliver compelling promotional messaging to diverse audiences. I thrive in a competitive environment and bring an adaptable, solutions-oriented mindset to every challenge.In my current role within the Advancement division at Lafayette College, I support strategic communications, donor engagement, and marketing initiatives that strengthen the College’s philanthropic impact and advance the goals of the Annual Giving team.
Experience
Assistant Director of Annual Giving Digital Giving and Engagement
Mar 2025 — Present · Easton, PA, US
In my role, I oversee all alumni-facing social media channels and develop strategic digital content to engage the Lafayette community in meaningful ways. I collaborate closely with Advancement colleagues to connect alumni with their passions, support the Annual Giving team, and lead digital giving initiatives including managing online giving for major campaigns like Bring the Roar. Additionally, I contribute to communications across email, web, social, and text to ensure consistent branding and messaging and help develop annual digital engagement and communication plans that align with Advancement and College-wide priorities.
Education
Indiana University of Pennsylvania
Bachelor of Science, Communications
2016 — 2018
West Chester University of Pennsylvania
Masters Certification, Higher Education Policy and Student Affairs
2024
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