Kevin Marioni

About Kevin Marioni

Marketing professional, committed to a customer-centric and data-driven approach, thriving on the challenge of testing innovative ideas to improve campaigns. Praised for experience-driven intuition and deep industry expertise, and regarded for cultivating positive work energy, collaboration, fostering teamwork, and maintaining a sharp attention to detail. A dedicated email aficionado, passionate about upholding email best practices and staying ahead of the curve with the latest trends and strategies, eagerly sharing and exploring insights.Driven to take initiative and make an impact in fast-paced, ever-evolving environments. Bring a unique blend of extensive contracting experience, success with recognizable brands (Intuit, Atlassian), and exposure to a greater diversity of industries, tools, and strategies. Successful career progression from email marketer and individual contributor to a more technical, complex role as a lifecycle marketer and leader.• Strong track record in designing and executing impactful lifecycle marketing programs and multi-channel initiatives that maximize onboarding, increase engagement and conversion rates, and enhance customer satisfaction and loyalty through strong advocacy and referral programs.• Foster cross-functional partnerships to ensure lifecycle strategies align with business objectives. Work with brand creative, product marketing, and growth teams to optimize customer experiences across all lifecycle programs.• Establish key performance indicators (KPIs) to measure the success of lifecycle marketing programs and provide strategic insights to senior leadership.• Build enduring relationships with key customers to drive loyalty and advocacy. Possess strong communication skills to connect effectively with stakeholders.• Lead and inspire a high-performing team of lifecycle marketers, driving collaboration across functions.• Utilize solid decision-making skills, combining quantitative insights with strong judgment to refine strategies and address critical challenges.

Experience

1. Founder Chief Lifecycle Marketing Strategist

   Leo

   Aug 2019 — Present · Lincoln, CA, US

   Create and execute transformative full-stack lifecycle marketing consulting and implementation services.• Lead every aspect of the process, including strategy, compelling copy, innovative design, precise coding, rigorous quality assurance, targeted segmentation and automation, seamless platform implementation, and insightful campaign analysis.• Worked with numerous clients, from startups to enterprises spanning B2C, B2B, e-commerce, DTC, retail, SaaS, and across diverse industries and verticals.

Education

• University of the Pacific - Eberhardt School of Business

  Master of Business Administration - MBA

• University of the Pacific - Eberhardt School of Business

  Bachelor of Science - BS, Business, Entrepreneurship

Skills

• Strategy
• E-Commerce
• Saas
• Marketing Communications
• Online Marketing
• Customer Experience
• Selling
• Start-Ups
• Multi-Channel Marketing
• Web Analytics
• Css
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales
• Crm
• Direct Marketing
• Marketing
• Strategic Partnerships
• Market Research
• Management
• Adobe Creative Suite
• Customer Retention
• Copywriting
• Affiliate Marketing
• Email Marketing
• Leadership
• Online Advertising
• Task Management
• Social Networking
• Lead Generation
• Customer Acquisition
• Analytics
• Digital Marketing