Kevin Christian
VP of Pricing at Coupa
- Role
- VP of Pricing at Coupa
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kevin Christian
Highly accomplished pricing professional with over 20 years of experience in overseeing pricing strategy and operations for various technology companies- Proven track record of maximizing profitability through strategic pricing decisions, value-based pricing, financial modeling, and competitive analysis- Experience creating usage-based pricing, utility-based pricing, consumption-based pricing, capacity-based pricing, A/B testing, enterprise license agreements, and commit to consume agreements- Expertise spanning hardware, software, cloud services, SaaS, and IT products- Collaborator with all cross functional teams that are touched by pricing, including collaborating with IT on the systems aspects of implementing pricing, ensuring seamless pricing operations- Implemented discount guidelines used by Deals Desk function.Notable achievements- Shaped strategic pricing direction for several $1B+ software businesses, integrating the $750M Rational Software product line into IBM\'s processes, and consulting with both Fortune 50 companies and startups- Pricing leadership roles at Coupa, Infoblox, FICO, NetApp, and IBM Rational Software.
Experience
VP of Pricing
Jun 2024 — Present · Foster City, CA, US
Pricing leader for $1B+ SaaS company in the procurement, invoicing, expense, and payments space.
Education
University of California, Davis
Bachelor of Science, Mathematics
Skills
- Product Marketing
- Strategic Planning
- Packaging
- Program Management
- Software as a Service (Saas)
- Pricing
- Analytics
- Business Planning
- Product Life Cycle Management
- Portfolio Management
- Mergers
- Competitive Analysis
- Start-Ups
- Valuation
- Project Portfolio Management
- Strategy
- Product Strategy
- Market Research
- Market Analysis
- Product Management
- Licensing
- Pricing Strategy
- Product Portfolio
- Financial Analysis
- Product Development
- Mergers & Acquisitions
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