Kevin C.
Director of Annual Giving and Digital Fundraising @Wkar At Michigan State University
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WORK HISTORY
Director of Annual Giving and Digital Fundraising @Wkar At Michigan State University
Led the strategic planning and execution of WKAR\'s Annual Giving program, achieving fundraising goals exceeding annually through initiatives such as on-air fundraising, digital philanthropy, donor retention, and acquisition.Designed and implemented multi-channel fundraising campaigns to enhance audience reach, diversify revenue streams, and stimulate donor growth.Conducted in-depth analysis of campaign performance, utilizing data to evaluate effectiveness, refine strategies, and inform future goals for the department and team.Collaborated with the Development Team and General Manager to prepare annual budgets and work plans, with a focus on expanding donor cultivation and strengthening annual giving efforts.Mentored and trained staff to foster professional growth, improve retention, and build team expertise; optimized human and financial resources to drive efficiency and effectiveness.Created a strategy to identify and transition annual donors/members into major gift prospects.Partnered with university leadership and stakeholders to gain support for annual giving initiatives, aligning goals with broader organizational objectives.
EDUCATION
Michigan State University
B.A.
Northern Illinois University
M.A.
Boston University
PhD studies
ABOUT KEVIN C.
Public Media Fundraising Leader | Digital Fundraising Expert | Nonprofit Growth…
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