Kevin Castonguay
Director, Vertical Marketing (Zygo, Navitar, Pixelink, Special Optics) @Zygo
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WORK HISTORY
Director, Vertical Marketing (Zygo, Navitar, Pixelink, Special Optics) @Zygo
Middlefield, CT, US
Lead the global development and execution of vertical go-to-market and growth strategies by understanding customer needs, served applications, product differentiation, market trends, and competitive landscape across 4 business units.• Developed action plans and led cross-functional teams to execute on growth strategies including; website development, content, trade events and digital marketing while identifying customers and contacts for targeted marketing campaigns.
EDUCATION
Western New England University
BS, Marketing
SKILLS
ABOUT KEVIN CASTONGUAY
Digital Marketing Executive | Demand Generation | Traditional and Digital GrowthResults driven marketing executive with 25+ years’ experience creating and executing digital and traditional marketing strategies to create demand and generate organic growth. Expertise includes- Digital Marketing- Lead and Demand Generation- Growth Marketing- Omni-Channel Marketing- eCommerce- B-B and B2C Marketing- Establishing and implementing Key Performance Indicators- Strategic Planning- Marketing Analytics- CRM (Salesforce) administration- Global e-Commerce- Social Media- New Product Development- Product Management- Sales and Business Development- Direct Response and Subscription Marketing
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