Kevin Casson
Executive Vice President, Go-to-market & Strategic Alliances @Highpoint
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WORK HISTORY
Executive Vice President, Go-to-market & Strategic Alliances @Highpoint
As EVP of Go-To-Market & Strategic Alliances, I lead HighPoint’s efforts to unify and scale how we bring solutions to market across the U.S, U.K, and the Netherlands. My role connects sales, marketing, and technical practices into a common GTM framework, ensuring our solutions catalog, sales enablement, and innovation pipeline align with client needs and global strategy.I also oversee HighPoint’s partner ecosystem—from resale alliances to subcontracting service partners to strategic channel partnerships—building programs that unlock growth, consistency, and repeatability. Working alongside leaders across the business, I help ensure HighPoint delivers predictable, scalable outcomes for our clients and partners- Key areas of focus- Global GTM strategy, OKRs, and cross-functional alignment- Portfolio & solutions catalog lifecycle management- Sales enablement & consistency across regions- Strategic alliances (resale, channel, subcontracting)- Driving scalable growth through partnerships and innovation
SKILLS
ABOUT KEVIN CASSON
Technology executive with 20+ years of experience leading go-to-market strategy, partner ecosystems, and solutions growth across global IT services and VAR organizations. I thrive at the intersection of sales, alliances, and technical practices, helping organizations scale through alignment, enablement, and strong partnerships.Currently serving as EVP, Go-To-Market & Strategic Alliances at HighPoint, where I’m focused on building a unified GTM framework across the U.S, U.K, and Netherlands—driving global consistency, expanding strategic alliances, and ensuring our solutions portfolio delivers measurable outcomes for clients.Previous leadership roles at CDW, Sirius, Forsythe, and Target have shaped my perspective on driving both enterprise IT transformation and large-scale services growth.
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