Kevin Capasso

About Kevin Capasso

Marketing professional with over 7 years of marketing and advertising experience. I have developed an intuitive sense for marketing strategy while executing paid social plans for major CPG brands, managing social media accounts for a large entertainment venue, and spearheading paid media campaigns for a major clothing e-retailer.

Experience

1. Associate Director, Paid Social

   Digitas North America

   Mar 2024 — Present · New York, NY, US

   Lead paid social and influencer activations across 10+ CPG brands, managing $10MM+ in annual budgets and five direct reports while consistently exceeding client KPIs for engagement and ROI-Champion portfolio-level POVs and client workshops, influencing senior stakeholders and guiding strategic media decisions across multiple brand teams-Design and execute agile Performance Enablement tests, distilling data-driven insights and scaling learnings portfolio-wide-Partner with performance marketing leads to create and advise on actionable measurement frameworks and optimization roadmaps, directly contributing to incremental growth-Support new business development efforts, building playbooks, pitch strategies, and POVs that have helped secure account wins and strengthened agency positioning

Education

• American University

  Bachelor of Science (BS), Business and Entertainment, Minor in Marketing, Audio Technology Focus

Skills

• Customer Service
• Photoshop
• Public Speaking
• English
• Microsoft Word
• Event Planning
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Powerpoint
• Ableton Live
• Social Media
• Serato
• Microsoft Office
• Research
• Teamwork
• Java
• Audio Engineering
• Pro Tools