Kevin Bolick

About Kevin Bolick

VP of Ecommerce and Enterprise Data Strategy | Founder Operator | Data Management and Scalable Growth I am a VP of Ecommerce and digital executive with deep experience in enterprise data strategy and data management, building, scaling, and modernizing high consideration commerce businesses through governed, data driven operating models. My background combines founder level ownership with enterprise discipline across data architecture, governance, digital platforms, marketing, and operations. Most recently, I founded and scaled a national ecommerce business in a category traditionally sold through in person channels by designing and governing the end to end data ecosystem. I owned enterprise data architecture, master data standards, KPI frameworks, customer data integrity, attribution governance, analytics platforms, and operational workflows. The business operates in a complex, high value purchase environment where trusted data, decision clarity, and execution discipline are critical. Previously, I held senior enterprise data leadership roles at public financial services companies, including VP of Data at LendingTree and Director of Data Management and Data Science at Ally Financial. I led large scale data organizations spanning governance, master data management, customer data platforms, analytics, and regulatory compliance, translating data strategy into measurable commercial performance within regulated environments. I am most effective in roles where enterprise data strategy, revenue accountability, customer experience, and operational execution converge. I am exploring VP Ecommerce, Head of Data, or digital leadership roles within growth oriented, PE backed, or public companies seeking to mature their data foundations while driving disciplined, measurable growth.

Experience

1. Founder E-commerce Tech & Marketing Data-driven Analytics Customer Experience Leader

   Grand Entry Doors

   Jan 2018 — Present · Charlotte, NC, US

   Founder and operator of Grand Entry Doors, a fast growing national e-commerce brand in the home building industry. I lead the business end to end across technology, data management, analytics, marketing, operations, and customer experience, with direct accountability for performance, profitability, and scale.We operate in a high consideration, high value purchase category where customers require education, confidence, and precision before buying. My work sits at the intersection of complex physical products and modern digital execution. We sell large, made to order products that require accurate configuration, logistics coordination, and post-purchase support, while still competing on SEO, paid media efficiency, and conversion performance.🧠 Technical Operations, Data Management, and Platform LeadershipI own the e-commerce and data ecosystem, including platform architecture, performance optimization, SEO strategy, and integrations across ERP, CRM, fulfillment, analytics, and customer data platforms. A core focus is data integrity and reliable system-to-system flow so decisions are based on accurate, trusted information. Data Driven Marketing and AnalyticsI use data as a management tool, not just reporting. This includes attribution modeling, lifetime value analysis, pricing and margin insights, experimentation, and real time performance monitoring across paid, email, and organic channels.🤝 Customer Experience and ExecutionIn a high consideration category, every touchpoint matters. I design and refine the full customer journey, stay hands on with execution, and take direct responsibility for outcomes.

Education

• Appalachian State University

  Management Information Systems and Services

  1995 — 1999

• UNC Charlotte Belk College of Business

  Accounting

  2003 — 2006