Kevin Black
Digital and Marketing Operations Leader | Global Strategy Owner | Building Marketing Machines That Drive Revenue Growth
- Role
- Digital Marketing Director at Resideo
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Kevin Black
I\'m passionate about building comprehensive \"marketing machines\" rather than isolated campaigns. With customer journeys at the core of my approach, I strive to create meaningful touchpoints and content that are available when customers need them most in their decision process. Beyond just building these systems, I thrive on continuously tuning and optimizing them, using data-driven metrics to demonstrate real business impact.My sweet spot is market development—identifying untapped opportunities, diagnosing barriers to market penetration, and building compelling business cases that get executive buy-in. I excel at challenging teams to think strategically about how every marketing initiative connects to broader business objectives.I find fulfillment in leading high-performing cross-functional teams, breaking down organizational silos to achieve ambitious goals. Finding the balance between analytical rigor and creative marketing excites me - where data and measurement keep our work tightly aligned with strategic objectives while still allowing for innovative approaches that resonate with customers.Recent wins include: • Developed and continually evolved end-to-end marketing frameworks that thoughtfully transform unknown visitors into qualified customer, delivering substantial incremental revenue • Implementing automated technology solutions that doubled conversion rates while cutting conversion time by 77% • Rebuilding and restructuring teams from depleted resources into high-performing operational units • Developing comprehensive business proposals that secured executive buy-in for expanded digital capabilities and integrated systems • Leading cross-functional initiatives across 14 international markets with localized operational frameworks • Optimizing underperforming channels through strategic process improvements and technology integrationBeyond work: I\'m a husband and father of three—one in college, one in high school, and one in middle school. Our family loves attending their sports and activities, and we\'re passionate about travel. We enjoy exploring new cultures together, making lasting connections with people and places, and sharing experiences that broaden our perspectives.MBA from University of Minnesota Carlson School of Business | Lean Six Sigma Black Belt | Based in Minneapolis
Experience
Digital Marketing Director
Oct 2025 — Present · Golden Valley, MN, US
Education
UMN Carlson School of Management
Master of Business Administration (M.B.A.)
2012 — 2014
University of St. Thomas
Bachelor of Arts (B.A.), Quantitative Methods and Computer Science
1995 — 1999
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