Kevin Barta

About Kevin Barta

With 15+ years of experience in digital/ web marketing, I excel at driving global digital transformation while blending strategy, innovation, and data-driven insights to elevate performance. I’m passionate about what I do and lead the way by empowering global teams to push boundaries, optimize efficiency, and consistently exceed expectations to meet business goals.

Experience

1. VP of Global Ecommerce and Digital Marketing (Assessments & Qualifications)

   Pearson

   Feb 2023 — Present · Minneapolis, MN, US

   Lead global digital marketing and e-commerce execution for Pearson’s Assessments & Qualifications division, delivering scalable, data-driven strategies that enhance customer experience, increase conversion, and drive revenue growth.•Define and drive global marketing automation strategy, overseeing cross-functional teams and aligning execution across multiple business lines and regions to ensure consistent, high-impact marketing experiences.•Manage and mentor a high-performing team of digital marketers and web strategists, focused on optimizing platforms, streamlining marketing workflows, and improving engagement across the full customer journey.•Own and optimize the full MarTech stack—including marketing automation, websites, analytics, personalization, SEO/SEM, social media, data management, and ad tech—to power performance marketing and conversion at scale.•Embed a performance-driven culture by establishing KPIs and benchmarking frameworks that enable continuous improvement, visibility into ROI, and smarter investment in global marketing programs.•Collaborate globally—partnering with strategic marketing, product, sales, and analytics teams—to co-create integrated, customer-centric campaigns that drive demand, loyalty, and lifetime value.•Champion marketing data integrity and governance, ensuring best-in-class compliance with global regulations (GDPR, CPRA, etc.) and robust alignment with Legal, IT, and Enterprise Data teams.•Advance marketing’s role as a strategic growth engine, transforming insights into action and ensuring marketing systems, content, and campaigns work seamlessly to meet customer and commercial goals.

Education

• University of Wisconsin–Oshkosh

  B.A., International Studies & History (Double Major) - Minor in European Studies

  2001 — 2006

• University of Melbourne

  M.A. International Politics, International Politics

  2006 — 2008

Skills

• Social Media Measurement
• Social Media Marketing
• International Marketing
• Higher Education Administration
• International Research
• International Exchange
• Study Abroad Programs
• Indesign
• International Regulations
• Adobe Photoshop
• Brand Development
• Social Media
• Program Development
• Adobe Creative Suite
• International Students
• Technology
• Art Direction
• Marketing
• Web Design
• Marketing Event Planning
• Overseas Experience
• Volunteer Management
• International Education
• International Relations
• Social Media Consulting
• Advertising
• Moocs
• Public Relations
• Event Photography
• Website Development
• Cultural Diplomacy
• Event Planning
• Diplomacy
• Adobe Illustrator
• Media Marketing
• Educational Technology
• Non-Profit Boards
• Graphic Design
• Federal Government
• Visas