Kevin Ross

About Kevin Ross

Proven eCommerce leader with 10+ years of experience driving product strategy, digital activation, and omnichannel campaigns for luxury brands. Strong track record at Diageo (one of the world’s largest producers of spirits and beers) and at Total Wine & More (America’s largest independent retailer of fine wine, beer, & spirits). Career highlights include: • For F25 created nationwide monthly email communication (example in Featured section of profile) for independent liquor retailers; delivering digital brand priorities, digital assets, and social media templates. I construct the HTML email monthly vs using agency, saving Diageo +$120k annually• Drove eCommerce sales growth of 107.5% for Diageo for FY21• Helped open and run The Guinness Open Gate Brewery, a $90 million investment by Diageo• Grew Total Wine & More\'s non-alcoholic beer category from $40k to $2.1MM annually (F18)via partnership negotiations and optimized category management, creating the highestgross margin (40%) products in the entire beer categoryI live with my wonderful wife Laura and three beautiful children, Calvin, Penelope, and Alexandra.EXPERTISE: eCommerce, Revenue Growth, Strategic Partnerships, Data Analytics, Compliance, Product Development, Project Management, Performance Management, Operational Management, Product Launches, Client and Vendor Relationships, Budget Management, Category Management, Innovation and CommercializationEMAIL: k•••••••@gmail.com

Experience

1. Digital & Ecommerce Commercial Planning Manager

   Diageo

   Nov 2021 — Present

   Lead commercial planning and supplier engagement across key eCommerce and B2B channels, aligning marketing, sourcing, and operational goals to deliver measurable growth- Manage strategic partnerships with agencies and distributors to execute digital shelf, media, and content initiatives that enhance brand visibility and sales conversion- Develop governance frameworks and performance scorecards to evaluate partner ROI and ensure accountability across marketing investments and supplier contracts- Collaborate with procurement and legal teams to negotiate, onboard, and optimize vendor relationships; delivered operational efficiencies through contract standardization and compliance- Deliver monthly category and digital performance insights to 800+ cross-functional stakeholders, driving alignment between sales, procurement, and commercial teams

Education

• Loyola University Maryland

  Bachelor of Arts

• The George Washington University

  Masters of Arts

Skills

• Microsoft Excel
• Html
• Project Management
• Wordpress
• Css
• Wine
• Web Design
• Product Marketing
• Eagle Scout
• Google Analytics
• Merchandising
• Marketing
• Retail Buying
• Brand Development
• Brand Management
• Sales Operations
• Craft Beer
• Wine & Spirits Industry
• Proposal Writing
• Customer Service
• E-Commerce
• Editing
• International Relations
• Leadership
• Management
• Microsoft Office
• Public Speaking
• Research
• Retail
• Sales
• Social Media
• Spanish
• Strategic Planning
• Wine Tasting
• Writing