Kevin Xiang
Growth & New Business Development Manager at R/GA
- Role
- Growth & Development Associate at R/GA
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Kevin Xiang
I\'m passionate about the power that storytelling has to shape how people perceive and…
Experience
Growth & Development Associate
Mar 2022 — Present · San Francisco, CA, US
Working closely with C-suite level executives to help organize pitch teams and support strategic research throughout new business pitches to increase the agency’s top-line revenue - Writing original copy to respond to incoming RFIs and RFPs on behalf of the agency in a timely manner to secure new business opportunities - Conducting proprietary research across a wide variety of industries and creating briefing decks on prospective clients to help expedite the onboarding of creatives, strategists, and producers on to pitches- Qualifying new business opportunities by evaluating agency capabilities against scope and cost of work to recommend a pursuit strategy- Performing Competitive Landscaping and Creative Audits on behalf of prospective clients- Assembling credentials materials to generate tailored pitch decks for each client to effectively demonstrate the agency’s relevant experience and capabilities - Prospecting new clients using Winmo, researching economic and industry trends to help identify sectors for new business opportunities - Writing in-depth bios on prospective clients to help brief executives during networking opportunities such as the Cannes Festival and Advertising Week as well as during pitches - Continuously updating case study library and maintaining database of past pitch assets to assist with awards submissions and new business functions
Education
University of California, Berkeley
Bachelor of Arts - BA
2018 — 2022
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