Kevin Wise

About Kevin Wise

Results-driven Sales Leader with over a decade of experience in media sales, digital advertising, and team development. Now leading Spectrum Reach\'s local sales operation in Charlotte — managing a team of Account Executives and driving revenue growth across TV, OTT/CTV, programmatic, streaming, and digital platforms. I\'ve built my career on a simple belief: when you invest in your people and connect clients to the right solutions, revenue follows. That philosophy now guides how I lead — coaching AEs, building a high-performance culture, and helping Charlotte-area businesses grow through Spectrum Reach\'s network of 27M+ households across 147 markets. What I bring to the table: People Leadership: Developing and motivating AE teams to exceed individual and location revenue goals Media Expertise: Deep fluency in broadcast TV, OTT/CTV, programmatic, paid social, and digital advertising Client Impact: Proven track record connecting local and regional businesses to audiences that convert Operational Excellence: Managing pipeline, forecasting, KPIs, and day-to-day sales activity at scale Tech-Forward: Claude Business AI Integrations, Salesforce, Google Ads, The Trade Desk, and AI-driven strategy I thrive in fast-paced environments where accountability, collaboration, and growth are the standard — not the exception. CORE COMPETENCIES: Sales Team Leadership Revenue & Budget Management AE Coaching & Development OTT/CTV & Programmatic Advertising Client Relationship Management Consultative & Enterprise Sales Pipeline & Forecast Management KPIs / Analytics / Metrics Digital Transformation Agency & Stakeholder Relations Strategic Sales Planning Market Trends & Forecasting

Experience

1. Local Sales Manager

   Spectrum Reach

   Apr 2026 — Present · Charlotte, NC, US

   Leading a team of Account Executives in the Charlotte market, driving local advertising revenue across Spectrum Reach\'s multiplatform portfolio — broadcast TV, OTT/CTV, streaming apps, programmatic, and digital media. Spectrum Reach serves 27M+ households across 147 markets and 41 states, delivering world-class marketing solutions to clients.• Lead, manage, and motivate a team of Account Executives to exceed individual and team revenue targets• Monitor and guide AE performance across prospecting, pipeline management, client relationships, and closing• Develop and execute sales strategies aligned with market trends and client business goals• Collaborate with agency partners and internal teams to deliver integrated advertising solutions• Drive client growth across TV, streaming, social, and digital platforms• Oversee forecasting, budgeting, and KPI reporting for the local sales team

Education

• Appalachian State University

  Walker College of Business- Marketing

Skills

• Broadcast
• Digital Media
• Sales
• Integrated Marketing
• New Media
• SEO
• Digital Distribution
• Social Networking
• Search Engine Optimization (SEO)
• New Business Development
• Advertising Sales
• Advertising
• Broadcasting
• Media Planning
• Ppc
• Marketing Strategy
• Marketing
• Business Development
• Television
• Digital Marketing
• Budgeting
• Google Adwords
• Negotiation
• Email Marketing
• Digital Strategy
• Sales Operations
• Customer Service
• Direct Marketing
• Social Media
• Social Media Marketing
• Mobile Advertising
• Online Marketing
• Online Advertising
• Budgets
• Management