Kevin Whitlock
Digital Marketing Specialist
- Role
- Digital Marketing Specialist at Alexander Youth Network
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kevin Whitlock
Results-driven digital marketing and communications professional with experience across…
Experience
Digital Marketing Specialist
Aug 2022 — Present · Charlotte, NC, US
Project manage a paid Google Ads/SEM campaign to recruit therapeutic foster parents, overseeing search, display, and retargeting ads, a custom landing page, drip/re-engagement email campaigns, and lead performance reporting.• Co-led project with a web development agency (Elev8 Media) by creating SEO-friendly content to successfully develop and launch a brand-new website.• Manage paid LinkedIn and Meta advertising to optimize reach and engagement.• Led project to reinstate and upgrade 12 statewide Google Business listings, boosting onlinevisibility and credibility.• Manage email marketing system via ActiveCampaign to communicate with external referralsources through email campaigns, website forms, custom automations, and informationalwebinars.• Create monthly digital marketing reports using Google Analytics and paid social media ad analyticsfor data-driven decisions.• Generate monthly SEO-friendly website blog content, improving organic search visibility andonline audience engagement.• Maintain responsibility for continuous website updates, ensuring up-to-date content and optimaluser experience.• Provided digital consulting on a project to create the internal AYN Connect SharePoint site,enhancing employee experience and functionality.• Occasionally support the Marketing and Communications team, contributing to social mediacontent, graphic design, and internal communications for a holistic marketing approach.
Education
North Carolina Agricultural and Technical State University
Bachelor of Science - BS, Journalism and Mass Communication - Public Relations
2013 — 2018
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