Kevin Vo
VP, Product Development at Citi
- Role
- Senior Analyst at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Analyst
Jan 2020 — Present · New York, NY, US
Direct go-to-market offer/creative strategy and operations for the Membership Rewards® Program•Launched push channel marketing strategy for Marriott & Hilton points transfer within 4+ channels delivering over ~8.5B total points burned in order to make up for 2020 travel redemption decline•Market Membership Rewards® redemption by launching broadscale and personalized offers to increase point redemption within categories of Pay with Points, Points Transfer, Select & Redeem and Plusgrades•Led Return to Travel strategy featuring 12 partners across Lodging & Air to makeup for lost in point redemption from 2020 and market based on the sensitivity of travel themed campaigns•Implemented strategy to activate Card Member engagement with A/B test and device targeting with impressions above benchmark•Launched targeted campaign that offers ~1.7M CMs a personalized discount to increase overall point redemption within the Select & Redeem category via one-off email, web and mobile placements•Launched financial planning marketing pilot in partnership with BodesWell Inc to ~2M Card Members and reaching a goal of ~10K enrollments•Created a ‘Education Hub’ to provide Card Members with information about Lifecycle & loyalty marketing•Partnered with Amazon to feature marketing placements for Prime Day to increase category engagement with Pay with Points check out option
Education
Stony Brook University
Psychology
2012 — 2012
Baruch College
Bachelor’s Degree, Corporate Communications
2012 — 2014
Nassau Community College
Liberal Arts and Sciences/Liberal Studies
2010 — 2011
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