Kevin Taylor

About Kevin Taylor

Highly motivated and experienced UX and marketing research executive focused on data driven, strategic decision making and test and learn execution with a proven track record of success. ROI is a must, not a \"nice to have.\"Strong leader of global teams, manager of managers, and manager of cross functional teams.Extensive UX and market research experience including forsights, product dev, segmentation, wants and needs, positioning & messaging, awareness and perception, advertising concept development, copy testing, MarCom effectiveness measurement, barriers and bridges, and customer satisfaction.Excellence in global product research and global marketing campaigns including objective setting, concept and creative development, and in market effectiveness.Creates data driven product hypotheses, marketing strategy, and marketing execution to deliver ROI.Specialties: Leadership, Management, Marketing Strategy, Product Research, Marketing Research, MarCom Effectiveness, Branding, Advertising.

Experience

1. Ux Research Leader - Ai Products

   Google

   Jun 2022 — Present · San Francisco, CA, US

   I lead a dynamic team at Google, focused on building the next generation of AI-powered products and features that impact users globally. I define the team mission, vision and focus to find opportunities to drive AI innovation. I\'m passionate about empowering individuals and fostering a working environment where everyone can thrive and reach their full potential.My work involves identifying and framing cutting-edge product opportunities in nascent spaces, guiding our research to uncover new AI advancements and areas for growth. I combine deep foundational research with comprehensive competitive analysis, collaborating closely with Strategy & Operations to shape long-range plans, define investment priorities, and develop winning product strategies. I partner with product teams to bring impactful insights that help them define AI products and features that will meet unmet user needs and drive growth.

Education

• University of Michigan

  B.S., Psychology

  1990 — 1994

• University of Florida

  Ph.D., Social Psychology

  1994 — 1999

Skills

• Multi-Channel Marketing
• Customer Insight
• Marketing Management
• Market Analysis
• Ethnography
• Marketing
• Ppc
• Demand Generation
• Consumer Marketing
• Positioning
• Focus Groups
• Market Planning
• Market Research
• Segmentation
• Project Management
• Marketing Communications
• Facebook
• Web Analytics
• Integrated Marketing
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Product Marketing
• Quantitative Research
• Go-to-Market Strategy
• Marketing Research
• Business Insights
• Qualitative Research
• Team Building
• Management
• Survey Design
• Consumer Behaviour
• Brand Architecture
• New Business Development
• Product Management
• Analytics
• Business Strategy
• Strategy
• Team Leadership
• Digital Strategy