Kevin Shea
Creative Producer | Director | Content Creator | Event Coordinator | Community Builder
- Role
- Senior Producer at Hasbro
- Location
- Halifax, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Producer
Jan 2013 — Present · Pawtucket, RI, US
Creative Senior Producer at Left Foot Blue, Hasbro Toy Company in-house advertising agency. Develop new branding and marketing communication strategies while proposing creative approaches to build increased awareness for popular Hasbro Toy brands around the world: Transformers, Star Wars,Beyblades, GI Joe, Marvel, Power Rangers, Corporate and Philanthropic Hasbro projects; ToyBoxTools and Pulse. Lead efforts, strategy, and creative executive around impactful virtual events for Hasbro during Covid. Which, resulted in high product sales for Pulse: Fan First Fridays, PulseCon and Fan Fest. Strategize and collaborate with Hasbro Global Marketing brand teams and outside advertising agencies to strategize approach and manage distribution and creation of content. Responsible for oversight of complete project management, budgeting and scheduling to assist in managing teams, animation and music houses, production companies and post-production companies. Partner with internal teams to manage expectations with clear communication. Oversee the creation of video and digital content from creative inception to delivery. Responsible for overall global TV and digital campaigns, as well as live events: Toy Fairs & SDCCl. Strategic production planning for assigned category brands which includes defining global challenges, helping develop production departmentroadmaps, project pricing and budget forecasting.
Education
Art Institute of Fort Lauderdale
Associate's Degree, Music
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