Kevin Shanley
Brand Media Manager
- Role
- Manager Brand Media at Discover
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Manager Brand Media
Feb 2024 — Present · Chicago, IL, US
Develop corporate-level brand media strategies informed by first-party data, insights, and consumer segmentation to shape brand narrative and identity across touchpoints-Foster relationships with agency teams & key external partners-Partner with analytics, compliance, and product teams to translate corporate positioning into integrated campaign concepts-Build scenario plans and forecasting frameworks to model investment strategies-Design testing frameworks incorporating and brand KPIs to inform continuous optimization-Present strategic insights, brand performance, and storytelling outcomes to senior executives-Ensure compliance with regulatory requirements across all paid media executions.
Education
Marquette University
Bachelor’s Degree, Advertising
2007 — 2011
Skills
- Online Marketing
- Strategic Planning
- Social Media Marketing
- Advertising
- Media Planning
- Digital Strategy
- Online Advertising
- Online Research
- Research
- Email Marketing
- Interactive Media Planning
- Digital Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.