Kevin Schopp
Customer Marketing Manager Dach (Team Lead) @Essity
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WORK HISTORY
Customer Marketing Manager Dach (Team Lead) @Essity
Mannheim, DE
EDUCATION
Hochschule Mittweida
Bachelor of Arts - BA, Business, Management, Marketing und verbundene unterstützende Dienste
ABOUT KEVIN SCHOPP
Several years of experience in B2C and B2B marketing as well as innovation management in the food and agritech industry. Having worked in product and brand management as well as digital communication and services innovation my passion lies in creating new product and service solutions for the food industry. My approach to brand building and marketing is always consumer-need focused, even in B2B, due to the fact that real value for B2B partners is always based on consumer satisfaction. In this context I have gained extensive experience ranging from qualitative and quantitative consumer market research all the way to final product conception in the B2B and B2C sector.Having had the chance to create an intrapreneurial start-up and working over 3 years now with agri- and foodtech start-ups from all over Europe helped me build substancial experience in innovation as a whole from NPD to agile ways of working. For me, collaborative and open innovation are essential parts of the food industry going forward to tend to the strongly evolving consumer needs and therefore help solve challenges of the processing industry.I have a high affinity to digital marketing and innovation covering the creation of value-adding digital content-commerce touchpoints (incl. handling of Wordpress CMS), management of digital communication channels (e.g. Social Media, marketing automation systems) and tools like chatbots.I\'m always curious to expand my horizon through test and learn approaches and find new ways to create more business value.
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