Kevin S.

About Kevin S.

Kevin Sanborn is a performance-driven, strategic, and process-focused Product Development Professional, showcasing advanced insights into broadcast formats, coupled with digital spot, media syndication, mobile, and social media content distribution. He develops world-class digital products in alignment with client requirements while achieving high-level consumer satisfaction, thus driving customer acquisition and retention. He offers 15+ years of transferable experience in transforming the consumer experience by employing advertising technology and marketing innovation best practices, coupled with subject matter expertise in technology product development, processes, and platforms. He showcases broad technology insights regarding web 3.0, emerging media entertainment tools, front-end development, NodeJS, coding, Google cloud technologies, load-balancing APIs, and database functions. He champions all aspects of client relationship management, sales and business development, broadcast media technologies, contract negotiations, strategic digital marketing, and PaaS solutions.During an accomplished career of continuous success, Kevin earned a winning reputation for driving explosive organization growth from five employees with seed funding to a fully-funded technology producer with 40 personnel by cultivating and implementing market-driven strategies. He directed the inaugural Warner Bros. project regarding cloud technologies while turning around underperforming operations involving the distribution platform, thus achieving 90% penetration across 2K+ locations within (2) years. He utilizes long-range vision, coupled with in-depth insights into market shifts, emerging technologies, and media tools to close mutually beneficial agreements while maximizing revenue growth and profitability on a year-over-year basis. He demonstrates excellent coding proficiency, supported by (5) patent applications submitted for Web 3.0.As a concept to completion driver, Kevin manages multiple digital projects and initiatives, utilizing prioritization, multitasking, and time management capabilities to complete requirements on time and in alignment with clients’ specifications while supporting large organizations, including Discovery and Warner Media. He leverages technology to optimize solutions while crafting robust value propositions via effective solution-selling techniques. He promotes a culture of collaboration to empower personnel towards achieving business goals while administering training and development initiatives to elevate performance and achieve team synergy.

Experience

1. Vice President, Product

   Source Digital

   Jan 2021 — Present · Los Angeles, CA, US

   E-COMMERCE PROJECT LEADERSHIP | SALES MANAGEMENT | CHANGE MANAGEMENTBUSINESS DEVELOPMENT | CONTENT DEVELOPMENT | PRODUCT PRICING | LEAD GENERATION• Assume a highly visible Vice President position, facilitating research and development (R&D) initiatives while leading customized e-Commerce projects for valued clientele, including NBCU, and Discovery.• Devise strategy for Web 3.0 initiatives, including patent-pending technology representing a single application for Blockchain-based content monetization from NFT\'s to maximize competitive advantages within highly challenging industries.• Designed new sales portal to promote an interactive experience during the client journey, and facilitated change initiatives by adapting to new technologies in a rapidly evolving environment.• Spearhead all facets of product pricing, messaging, promotion, and selling while leveraging technology to facilitate online sales engagement via immersive conversations and rewards during the customer journey.• Re-architect new platform using emerging technologies while crafting advanced content monetization platform by aligning production metadata with consumer engagement applications with precision/accuracy.• Transform applications in alignment with market trends to facilitate consumer lead-generation processes.• Streamline back-end technical operations while facilitating product journey regarding emerging technologies.• Provide in-depth insights and recommendations for the development team to realize client objectives/goals.• Steer consumer-oriented initiatives by accelerating business beyond expectations via onboarding new clients.• Facilitate diverse clients’ engagements by understanding customer needs and closing win-win agreements.• Utilize an achievement-focused perspective while leading multiple complex and highly technical initiatives.• Deliver data-driven insights based on deep expertise to support organization decision-making procedures.

Education

• Bridgton Academy

  Graduated