Kevin Miller

About Kevin Miller

Conscientious Product Marketing Manager and results-driven leader with experience shaping product and marketing strategy, creating messaging and positioning that resonates with technical buyers, and enabling sales and marketing teams. A detail-oriented, innovative problem-solver who thrives in working with key stakeholders to develop, implement and deliver creative go-to-market solutions.My Specialties: Product Marketing | Go-to-market Strategy | Messaging & Positioning | Market Analysis | Competitive Intelligence | Sales Enablement | Content Creation | CRM Implementation & Integration

Experience

1. Senior Staff Product Marketing Manager

   Cobalt

   Jun 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Competitive Analysis & Positioning: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop compelling positioning and messaging that differentiates our products in the market.Go-To-Market Strategy: Develop and execute comprehensive go-to-market plans for products/services and feature releases. Work closely with product management to define product value propositions and ensure alignment with market needs. Drive the creation of marketing collateral, including datasheets, whitepapers, case studies, and presentations.Sales Enablement: Partner with the sales enablement team to develop training programs and materials that enhance their product knowledge and selling capabilities. Gather and incorporate feedback from sales to continuously improve marketing strategies and materials.Customer & Market Insights: Serve as the expert on our buyers, who they are, how they buy, and their key buying criteria. Utilize customer insights to influence product development and marketing strategies. Iterate and refine personas and customer journey maps.

Education

• Penn State University

  Bachelor of Science, Hotel Restaurant and Institutional Management

  2001 — 2006

Skills

• Social Networking
• Social Media Marketing
• Strategic Partnerships
• Crm
• Strategy
• Small Business
• Marketing Strategy
• Recruiting
• Social Media
• Operations Management
• Management
• Team Building
• Sales Management
• Customer Service
• Direct Sales
• Marketing
• Sales
• New Business Development
• Networking
• Entrepreneurship
• Strategic Planning
• Management Consulting
• Public Speaking
• Leadership
• Program Management
• Event Management
• Negotiation
• Business Development
• Lead Generation
• Project Management
• Contract Negotiation
• Start-Ups