Kevin Potter

Director of Regulatory Affairs at Altria

Role: Director at Altria
Location: Dallas, TX, US
LinkedIn followers: 500 followers

Manufacturing & ProductionView LinkedIn profile

Experience

Director
Altria
Sep 2019 — Present · Richmond, VA, US

Education

The University of Texas at Austin
Marketing, Government (Minor)
2002 — 2006

Skills

Competitive Analysis
Cross-Functional Team Leadership
Category Management
Market Analysis
Strategic Planning
Sales Management
Brand Development
Launch of New Products
Value Proposition Development
Product Launch
Management
Trade Marketing
Marketing
Sales
Merchandising
Product Development
Consumer Products
Pricing
Market Planning
Customer Insight
Brand Management
Key Account Development
Marketing Strategy
Shopper Marketing
Market Research
Brand Equity
P
Pricing Strategy
Iri
Consumer Goods
B2b
Consumer Marketing
Categorization
Retail
Sales Operations
Fmcg

Contact information

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Work email
•••••@altria.com
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•••••@•••••.com
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Current company

Altria

Manufacturing · 5.3K employees · Richmond, Virginia, United States

We have a leading portfolio of tobacco products for U.S. tobacco consumers age 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future (Vision). We are Moving Beyond Smoking®, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA Inc. (PM USA), the most profitable U.S. cigarette manufacturer, and John Middleton Co. (Middleton), a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company LLC (USSTC), the leading global moist smokeless tobacco (MST) manufacturer, Helix Innovations LLC (Helix), a leading manufacturer of oral nicotine pouches, and NJOY, LLC (NJOY), an e-vapor manufacturer with a commercialized product portfolio fully covered by marketing granted orders from the U.S. Food and Drug Administration (FDA). Additionally, we have a majority-owned joint venture, Horizon Innovations LLC (Horizon), for the U.S. marketing and commercialization of heated tobacco stick products. Our equity investments include Anheuser-Busch InBev SA/NV (ABI), the world’s largest brewer, and Cronos Group Inc. (Cronos), a leading Canadian cannabinoid company. The brand portfolios of our operating companies include Marlboro ®, Black & Mild ®, Copenhagen ®, Skoal ®, on! ® and NJOY ®. Trademarks related to Altria referenced in this release are the property of Altria or our subsidiaries or are used with permission. Learn more about Altria at www.altria.com.

altria.com

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Experience

Director

Education

The University of Texas at Austin

Skills

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