Kevin Naughton

About Kevin Naughton

I help brands turn customer data into profitable direct mail programs.At PrintComm, we work with companies that have outgrown simple “print and mail” vendors and need a strategic partner who understands acquisition, retention, attribution, and high level execution.Our clients typically come to us when they want to:• Acquire customers more efficiently• Reactivate lapsed customers• Integrate direct mail into digital marketing• Use data science to improve targeting and ROI• Utilize a high level execution partner with expertise in automation and postal logisticsWe specialize in data-driven direct mail programs that combine:• audience modeling• segmentation and lifecycle marketing• triggered and behavior-based campaigns• closed-loop attribution and matchback analysisThe result is direct mail programs that don\'t just look good on paper — they drive measurable business results.Over the past two decades, I’ve worked closely with retailers, multi-location businesses, service brands, and direct mail providers to build direct mail programs that complement digital marketing and extend customer lifetime value.If you\'re exploring how direct mail fits into a modern marketing mix, I\'m always happy to compare notes.

Experience

1. President

   PrintComm - Print, Direct Mail, Integrated Solutions

   Aug 2011 — Present · Flint, MI, US

   PrintComm is a data-driven print and direct mail company helping marketers acquire, retain, and reactivate customers through targeted direct mail programs.We provide:• Variable data printing and large-scale direct mail production• Audience modeling and segmentation• Triggered and lifecycle mail programs• Attribution and matchback analytics• Integrated digital + direct mail campaignsOur focus is helping marketing teams prove the incremental impact of direct mail in a multichannel environment.

Education

• Ferris State University

  AAS, Printing

  1978 — 1980

Skills

• Bindery
• Print on Demand
• Integrated Marketing
• SEO
• Lead Generation
• Pre-Press
• Direct Mail
• Sales Process
• Business Development
• Digital Printing
• Digital Marketing
• Sales
• Event Marketing
• Event Planning
• Multi-Channel Marketing
• Email Marketing
• Variable Data Printing
• B2b
• Direct Marketing
• Strategy
• Print Management
• Marketing Strategy
• Marketing Communications
• Trade Shows
• Graphic Design
• Offset Printing
• Management
• Marketing
• Database Marketing