Kevin Meehan
Chief Executive Officer @Just Live
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WORK HISTORY
Chief Executive Officer @Just Live
San Clemente, CA, US
EDUCATION
University of San Diego
Bachelor of Business Administration (B.B.A.), Marketing and Finance
University of San Diego
Bachelor's degree, Marketing and Finance
SKILLS
ABOUT KEVIN MEEHAN
As a dynamic and results-driven executive, I have spent my career building and scaling global brands in the outdoor/action sports, lifestyle, and wellness industries. With deep expertise in go-to-market strategy, I’ve successfully led brands through transformative growth by optimizing wholesale, retail, direct-to-consumer, and alternative distribution channels.Currently serving as CEO of Just Live, I am focused on driving brand expansion and consumer engagement in the wellness space. Prior to this, I held leadership roles at RVCA (Boardriders), Volcom, Burton Snowboards, and Hurley, where I played a key role in global market development, brand positioning, and revenue growth. My experience spans launching and executing strategic go-to-market plans, expanding international distribution, and building high-performance teams that deliver results.I thrive at the intersection of brand authenticity, consumer connection, and operational excellence. By combining creativity with a data-driven approach, I have successfully navigated the evolving retail landscape—leveraging wholesale partnerships, strengthening direct-to-consumer channels, and tapping into emerging opportunities in digital and alternative sales platforms.Beyond my executive experience, I am passionate about mentoring future leaders and contributing to the broader outdoor/action sports and lifestyle industries.
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