Kevin McKenna

About Kevin McKenna

C-level sales/revenue leader with extensive experience turning around and scaling first-rate sales operations through a combination of strategic planning, business development, and deal lifecycle management that translates to multimillion-dollar revenue growth and market share capture. Dynamic change maker with a proven record of establishing performance metrics, analyzing trends and data, and executing improvements that drive sound decision-making and new account acquisition with Fortune 500 companies. Astute strategist enabling brands and partners to develop and execute sophisticated marketing and advertising capabilities by providing complex technology, services, and omni-channel identity and data solutions. Dedicated leader committed to team, culture, and partnership building that positions companies for long-term sustainability. Areas of Expertise:Sales Operations LeadershipBusiness Development Customer Partnerships Strategic Planning & ExecutionTeam Building & TransformationKey Contract Negotiations Deal Lifecycle Management Culture Development P&L Management Data Analytics/SolutionsMarketing/Advertising SalesYOY Revenue Growth

Experience

1. Chief Sales and Client Officer

   First Orion

   Dec 2024 — Present · North Little Rock, AR, US

   As the Chief Sales and Client Officer at First Orion, I lead an integrated approach to driving revenue growth and client satisfaction across multiple teams. My responsibilities encompass overseeing:• Brand Sales: Spearheading strategic initiatives to grow First Orion’s brand presence and market share, working closely with cross-functional teams to align sales objectives with broader organizational goals.• Channel Sales: Developing and executing channel partner strategies to expand our distribution network, ensuring alignment with product offerings and maximizing partner performance.• Self-Service Solutions: Leading the development and growth of self-service platforms that empower clients to manage their communications more effectively, reducing reliance on direct service interactions and improving operational efficiency.• Marketing: Driving a data-driven marketing strategy to generate leads, build brand awareness, and strengthen our positioning in the marketplace. Collaborating with the marketing team to create targeted campaigns and content that resonate with key customer segments.• Account Management: Ensuring long-term client relationships are nurtured and grow through proactive account management, with a focus on enhancing client satisfaction and retention.• Solution Delivery: Overseeing the successful delivery of tailored solutions to clients, ensuring that First Orion’s offerings align with customer needs and provide measurable outcomes.• Sales Operations: Optimizing sales processes and infrastructure to drive efficiency, effectiveness, and scalability in the sales organization. Implementing tools, metrics, and workflows to enable the sales team to achieve their targets.Through strategic leadership, I focus on building high-performance teams, driving operational excellence, and delivering value to both clients and stakeholders. My mission is to solidify First Orion’s position as a leader in communication and customer engagement solutions.

Education

• Hendrix College

  Bachelor of Arts - BA, English Literature

Skills

• Integrated Marketing
• Strategic Partnerships
• Segmentation
• Leadership
• Lead Generation
• Customer Acquisition
• Marketing
• Database Marketing
• Start-Ups
• Account Management
• Multi-Channel Marketing
• Solution Selling
• Sales
• Digital Marketing
• Email Marketing
• Crm
• Analytics
• New Business Development
• Direct Marketing
• Project Management
• Salesforce.com
• Product Management