Kevin Luby

About Kevin Luby

Over the years I\'ve discovered I only have about three real skills. I can write a clean, actionable English sentence. I’m good with data. I\'m exceptional at Googling things I don\'t understand. For almost 15 years, these three skills have helped me: 1. Advance quickly up the ranks of a legacy media print publication from Intern to Senior Editor. Drive early digital marketing and brand content innovation at a 75-year-old Italian footwear brand. Launch and grow a digital, web development & ecommerce agency that served the diverse needs of dozens of unique clients across multiple verticals. Develop strategy & tactics that produced meaningful revenue growth across several ecommerce brands ranging from startup to $10m in annual sales over a multi-year period. Build my own integrated ecommerce modeling & reporting platform that connects all key DTC datapoints into one clear growth roadmap Years of storytelling, curiosity, and learning by doing have helped me become a \"full-stack\" growth and ecommerce marketer. I\'ve gotten my hands dirty in everything from web development, to platform management, to marketing strategy & execution. Now my day-to-day deliverables require thought leadership and accountability to top-line and bottom-line DTC ecommerce sales. I\'m eager to grow scrappy and ambitious ecommerce brands through better technology, gorgeous content, nimble strategy, & most importantly, relentless execution.

Experience

1. Director of Ecommerce & Digital

   High Camp Flasks

   Oct 2024 — Present

Education

• Montana State University-Bozeman

  Bachelor of Arts

  2005 — 2010

Skills

• Editorial
• Storytelling
• Blogging
• Entertainment
• Editing
• Photoshop
• Event Planning
• Video
• Public Relations
• Social Networking
• Social Media
• Social Media Marketing
• Magazines
• Event Management
• Html
• Marketing
• Copy Editing