Kevin Lerch

About Kevin Lerch

PROFESSIONAL EXPERIENCE: Sales and Marketing Technology, 12 yearsSkills and SystemsMarTech, predictive marketing analytics, marketing innovation, marketing optimization, marketing expansion, customer marketing, branding, customer experience consulting, strategy, product marketing, demand marketing generation, content marketing, account based marketing, global demand center, sales enablement, digital marketing sales, Connect Sales, Salesforce, Oracle, Osiris, Galaxy, Discovery, Google Tag Manager, Sales Hub, Vertical Trends, CMR, Data Studio, and Multi-Touch Attribution.

Experience

1. Digital Media Team Lead Business Analyst

   Aiadvertising

   Jul 2023 — Present · Phoenix, AZ, US

   Develop and execute digital media strategies aligned with marketing objectives and target audience preferences to enhance brand awareness and engagement.Collaborate with cross-functional teams to define campaign goals, objectives, and target audience segments, ensuring alignment with overall marketing strategies.Monitor campaign performance metrics, analyze data, and generate insights to optimize campaigns for maximum impact and ROI.Utilize digital marketing tools and platforms, such as Google Analytics, advertising platforms (e.g, Google Ads, Facebook Ads), and marketing automation software, to track and report campaign performance.Continuously monitor and analyze competitor activities and industry trends to identify opportunities for campaign optimization and innovation.Collaborate with the creative team to develop compelling digital content, including social media posts, ads, articles, and visuals, aligned with campaign objectives and target audience preferences.Manage relationships with external vendors, agencies, and partners to ensure seamless campaign execution, timely deliverables, and adherence to quality standards.Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices to ensure campaigns remain innovative and effective.Stay informed about industry regulations, data privacy requirements, and advertising standards to ensure compliance in all digital media activities.

Education

• University of Phoenix

  Bachelor of Science, Management (BSM)

  2011

• Grand Canyon University

  Master of Business Administration (MBA)

  2014

Skills

• Strategic and Tactical Business Planning/Execution • Operating Systems: Mic
• Management
• Team Building
• Customer Service
• Strategic Planning
• Public Speaking
• Oracle
• Leadership
• Crm
• Training
• Pre-Sales
• Security
• Sales Management
• Operating Systems
• Microsoft Office
• Sales
• Program Management
• Strategy
• Marketing