Kevin Lankes

About Kevin Lankes

I have 13 years of experience in digital publishing and marketing. Over the course of my career, I\'ve grown audiences for brands at the highest level. My skill set and knowledge base extends to website building, optimizing traffic channels, SEO, technical SEO, content marketing, email marketing, social media, influencer marketing, ad ops, SaaS platforms, marketing technology platforms, and more. I\'ve managed sites and grown audiences through writing, editing, proofreading, and managing teams in content spheres across a number of fields, including science, technology, healthcare, mental health, finance, education, and government operations. In addition to management and strategy, I have years of on-the-ground experience writing professionally for businesses and individuals, researching their exact needs and offering the very best solutions. My client list and bylines have included the National Oceanic and Atmospheric Administration, CityMD, Mapquest, Huffpost, The Riverdale Press, and many more. I also have extensive project management and recruiting experience. Early in my career, I managed a project for New York City with over 130 employees and 10 regional supervisors who all reported directly to me. I excel in leadership roles and personnel management, attempting to be the mentor I wish I had at various points in my own work life.

Experience

1. Managing Editor

   Jumpcrew

   Jan 2022 — Present

   As managing editor of JumpCrew’s Military Brands Unit, I’m responsible for most aspects of the two primary websites encompassed by the brand: VeteranLife.com and MyBaseGuide.com. In 2022, I grew VeteranLife.com page views by 1,850%. In addition to running the editorial team and mentoring writers and editors, I collaborate extensively with both national and local sales teams on custom content and curate relationships with ad clients. Other areas I collaborate on or oversee include ad ops, affiliate partnerships, technical SEO maintenance, and the growth of all traffic channels including organic search, social media, and email newsletters.

Education

• Sarah Lawrence College

  Master of Fine Arts (MFA), Creative Writing

  2016 — 2018

• Penn State University

  BA, East Asian Studies, Japanese

  2004 — 2008