Kevin Park
Marketing Consultant @Toptal
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WORK HISTORY
Marketing Consultant @Toptal
Toronto, ON, CA
Independent digital and brand marketing consultant for Dermalogica Canada, a Unilever company; responsible for optimizing the Amazon product catalogue, creating and managing PPC campaigns, and building internal knowledgebase to accelerate B2C e-commerce growth• Lead cross-functional initiatives involving fulfilment, customer service, creative, and compliance to expand strategic SKUs, act as the primary point of interaction with Canadian customers, and follow rigorous brand guidelines in re-designing the Dermalogica brand store and preparing engaging marketing communications
EDUCATION
University of Illinois Urbana-Champaign
Online, Non-Credit Specialization (Coursera), Digital Marketing
Schulich School of Business - York University
International Bachelor of Business Administration, Marketing
WU (Vienna University of Economics and Business)
Exchange Program
Northwestern University
Sports Marketing
ABOUT KEVIN PARK
I currently lead PABLO AIR’s entry into the Canadian uncrewed systems market, driving senior-level engagement with the Department of National Defence (DND), Defence Research and Development Canada (DRDC), Transport Canada, domestic defence manufacturers, and leading drone companies. This work culminated in PABLO AIR’s first overseas autonomous drone swarming demonstration in Canada, positioning the company as a credible technology partner within the Canadian commercial ecosystem.A key part of my role is advancing executive discussions with Canadian defence manufacturers to enable Made-in-Canada production of loitering munition systems, establishing pathways for local manufacturing, compliant exports, and future procurement opportunities with the Canadian Armed Forces, the U.S. Department of Defense, and NATO members. I also oversee PABLO AIR’s brand and market positioning in North America, managing English-language communications and representing the company at major industry events.Previously, I led the online drone sales business at Volatus Aerospace, optimizing the digital shopping experience across North America while consolidating brands and their sales channels to reduce costs by 55% while driving a 60% increase in online revenue. Earlier roles include senior digital marketing leadership at HP Canada and advisory work with global technology and consumer brands.My strength lies in bridging Korean deep-tech innovation and North American market realities, combining technical fluency with a practical understanding of regulation, procurement, and partnership structures to help companies convert advanced technology into sustainable market entry and long-term growth.
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