Kevin Joseph
- Role
- Senior Marketing Analyst at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kevin Joseph
Kevin is a multifaceted professional who combines his marketing and design expertise to…
Experience
Senior Marketing Analyst
May 2021 — Present
Planned, executed and launched 30+ assets, 14 channels across amex.com for AXP’s first new line of business, Rewards Checking. Strategized a test and learn roadmap for MYCA/Mobile, including 5 variations of MYCA placements, 15+ creative AB test versions, driving 50M impressions and 6K+ NAA YTD. Led product level updates across 7+ channels for both acquisition and loyalty campaigns by partnering with cross functional teams throughout the enterprise, such as Eapply, GWS, Tech, Legal, etc. Documented over 20+ critical issues and product architecture complexities across the Banking portfolio as part of larger initiative focused on reducing friction in execution efficiency for marketers and increased visibility on issues that impact business critical launches
Skills
- Interactive Marketing
- Team Leadership
- Media Planning
- Creative Direction
- Microsoft Word
- Data Analysis
- Management
- Creative Concept Design
- Creative Strategy
- Motion Graphics
- Communication
- Strategic Planning
- Research
- Social Media
- Project Management
- Digital Marketing
- Analytics
- Web Design
- Team Building
- SEO
- Customer Service
- Microsoft Excel
- Direct Response Marketing
- Event Planning
- Illustration
- Microsoft Office
- Time Management
- Typography
- Accounting
- Community Outreach
- Advertising
- Teamwork
- Social Listening
- Powerpoint
- Photoshop
- Social Networking
- Marketing
- Leadership
- Public Speaking
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