Kevin Fraser

Managing Director

Role: Managing Director, Client Advice & Management at Initiative
Location: New York, NY, US
LinkedIn followers: 500 followers

About Kevin Fraser

Deep experience developing and implementing successful, integrated marketing, media and advertising plans for top-tier U.S. and Global brands* Client work includes extensive Tech, Consumer Packaged Goods, Automotive, Financial Services / Banking, Health Care, Quick-Service Restaurant, Non-Profit, Travel/Leisure, Fashion* Wide-ranging background across a variety of targets, ethnicities and media* Created award winning programs for Fortune 500 clients

Experience

Managing Director, Client Advice & Management
Initiative
Jul 2022 — Present · New York, NY, US

Skills

Digital Marketing
Lead Generation
Media Planning
Digital Strategy
Brand Management
Advertising
Online Marketing
Strategic Partnerships
Strategic Communications
Mobile Marketing
Public Relations
Digital Media
Strategy
Integrated Marketing
Global Marketing
Global Strategy

Contact information

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Work email
k••••••••@initiative.com
Personal email
•••••@•••••.com
Direct dial
+17•••••••17

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Current company

Initiative

Advertising Services · 3.1K employees · New York, New York, United States

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Part of Omnicom Media, our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

initiative.com

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About Kevin Fraser

Experience

Managing Director, Client Advice & Management

Skills

Find verified contacts for anyone on LinkedIn