Kevin Flanagan
Marketing Leader | Enterprise & Regulated SaaS | GTM, Demand Generation, Category Creation
- Role
- Director of Product Marketing at Transcarent
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Kevin Flanagan
I’m a marketing and go-to-market leader with 15+ years of experience building, scaling, and leading high-impact marketing organizations for enterprise and regulated-market SaaS companies. My work sits at the intersection of brand, demand generation, product strategy, and revenue, with a focus on turning complex technology into clear, compelling value that drives growth.I’ve led global marketing strategy and execution across healthcare, public sector, and B2B SaaS environments where trust, reliability, and real-world outcomes matter. I partner closely with Sales, Product, and executive leadership to define category narratives, launch new products (including 0→1 platforms), and build repeatable GTM motions that scale pipeline and revenue.Across my career, I’ve helped teams- Own and optimize the full marketing funnel, from awareness to revenue- Generate $100M+ in pipeline through demand generation, ABM, and enterprise GTM strategies- Build and evolve brands that stand out in crowded, competitive markets- Launch new categories and products aligned to product roadmaps and sales execution- Scale and mentor high-performing marketing teams that deliver measurable resultsI\'m experienced owning demand generation, pipeline performance, and revenue outcomes in partnership with Sales across enterprise and public sector segments.
Experience
Director of Product Marketing
May 2023 — Present
Education
The Ohio State University
Bachelors, Political Science and Communications
2006 — 2009
Skills
- Leadership
- Social Media
- Management
- Legislation
- Public Policy
- Legislative Relations
- Product Marketing
- Marketing Strategy
- Project Management
- Strategic Communications
- Copywriting
- Politics
- Public Relations
- Internal Communications
- Media Relations
- Social Media Marketing
- Corporate Communications
- Public Speaking
- Press Releases
- Email Marketing Software
- Strategy
- Copy Editing
- Marketing
- Public Affairs
- Business Development
- Policy Analysis
- Speech Writing
- Political Communication
- Political Campaigns
- Editing
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