Kevin Crosby
Campaign Manager @Pipeline360
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WORK HISTORY
Campaign Manager @Pipeline360
Own execution of high-touch, revenue-driving marketing initiatives in partnership with Sales and Customer Success. Lead cross-functional coordination across Marketing, Media, and CX to plan and execute programs designed to drivequalified conversations and customer engagement. Track and report on program performance and ROI, translating insights into recommendations that optimize futureinitiatives. Support go-to-market initiatives through campaign messaging, programmatic social promotion, and post-programfollow-up strategies. Contribute to in
EDUCATION
University of Massachusetts Dartmouth
Bachelor of Science - BS, Marketing
ABOUT KEVIN CROSBY
I help turn marketing programs and content into revenue-generating conversations.At Pipeline360, I own the execution of high-touch, revenue-driving marketing initiatives in partnership with Sales and Customer Success. I collaborate across Marketing, Media, and CX to plan and execute integrated programs that drive qualified conversations, customer engagement, and go-to-market momentum.I’m performance-driven, responsible for tracking program results and ROI, and translating insights into recommendations that optimize future initiatives. My work includes campaign messaging, programmatic social promotion, and post-program follow-up strategies that keep pipeline moving.Previously, as a Social Media Executive at ONE, I led content strategy and performance optimization across Instagram, Twitter, TikTok, and Reddit, reaching millions of followers and driving meaningful engagement. I used Power BI and Excel to analyze platform performance, identify top-performing content, and deliver actionable insights, while executing campaigns through Meta Business Suite and Twitter Ads Manager.I hold a Bachelor of Science in Marketing from the University of Massachusetts Dartmouth and bring a data-driven, collaborative approach to building programs that deliver measurable business impact.
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