Kevin Cluess

About Kevin Cluess

Passionate about startup growth, marketing, and driving innovation. Based in the heart of the NYC startup scene, I\'ve enjoyed collaborating with visionary founders and entrepreneurs, transforming their ideas into reality. Currently, I\'m at BetterSleep by Ipnos, part of the BetterHelp and Teladoc Health family, where I lead the user acquisition team and grow our app through paid social, search, programmatic, and TV advertising. I work with an exceptional team, optimizing marketing performance and budget efficiency. With a background in user acquisition and growth marketing, I\'ve helped drive results at high-impact tech companies and e-commerce clients. Let\'s connect and explore new opportunities. I\'m passionate about bringing ideas to life and making a meaningful impact on the world.

Experience

1. Manager, Growth Marketing

   BetterSleep™

   Nov 2022 — Present

   As the Manager of the Growth Marketing team at BetterSleep, I lead our paid marketing efforts to introduce a better night\'s sleep to millions of people globally.I create our budget allocations, ensuring the optimal utilization of resources to maximize impact and return on ad spend. Collaborating closely with the creative team, I foster a culture of innovation, consistently generating new ad concepts and building upon successful strategies.With data-driven decision-making being key to our success, I leverage our internal data through Mixpanel to identify sources of high-quality traffic, enhancing our ability to reach and resonate with the right audience. Working in tandem with the data science team, I help to improve our estimations for return on ad spend, delivering precise insights for informed decision-making.I also maintain relationships with our external partners and customer service representatives at the ad networks we collaborate with, nurturing these crucial connections to further our mission. Finally, I\'m responsible for reporting results to internal stakeholders and leadership, ensuring transparency and alignment in our growth strategies.Together, we\'re dedicated to transforming lives, one night of better sleep at a time.

Education

• Iona University

  Bachelor of Arts - BA, Economics

  2015 — 2018

• Floral Park Memorial High School

  Advanced Regents Diploma

  2011 — 2015

• Iona University

  Master of Business Administration - MBA, Marketing

  2018 — 2019

• Iona University

  Advanced Certificate, Entrepreneurship & Innovation

  2019 — 2019