Kevin Brown
Pr & Communications Savings Expert @Scottish Friendly
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WORK HISTORY
Pr & Communications Savings Expert @Scottish Friendly
Scottish Friendly Assurance (SFA) is the largest mutual friendly society in Scotland. Being a mutual means we don\'t have shareholders so profits are used to benefit our customers. SFA offers saving and investment products direct to the public through its website and works in partnership with a range of distributors in the life assurance and protection critical illness space - A wide ranging role, I lead on all aspects of communications for the business, from external PR and media relations, to colleague and customer communications- Defining and implementing an integrated communications strategy whilst also acting as the spokesperson for the group on all media requests and proactive thought leadership activity, including print, online and broadcast media across consumer, business and specialist trade publications- Development and delivery of the sponsorship activity for the business, including the Scottish Friendly Children\'s Book Trust, Action for Children and Arts and Business Scotland, among others- Delivering the PR strategy in line with business objectives, to ensure maximum exposure to grow brand awareness- Budget management and managing the relationship with external PR agency to drive value to the business
EDUCATION
Edinburgh Napier University
BA (Hons) Business Studies
SKILLS
ABOUT KEVIN BROWN
A highly-skilled, motivated and passionate communications professional with excellent written, verbal and relationship building skills driven by a passion to engage, motivate and deliver. Sixteen years’ experience in financial services, working in a demanding and fast moving environment and providing expert communications counsel and advice to senior leaders.Comprehensive understanding of the financial services industry, including widespread product knowledge and crisis management experience. Strong track record of delivering high profile projects, including integrated communications campaigns to media, politicians and colleagues. Sociable, with excellent interpersonal and team management skills and an extensive network of contacts, including journalists, industry bodies and key influencers.Key skills:• Media Relations/ Internal Communications/ Public Affairs• Strategic PR planning in line with marketing/ proposition and sales campaigns • Crisis management• Financial results reporting and AGM planning/ delivery• In-depth industry knowledge of financial services• Extensive practical experience across marketing, advertising, sales, compliance, HR, legal, finance, sponsorship, event management Qualifications and Training:• Napier University (Edinburgh)- BA (Hons) Business Studies, Bachelor of Arts with Second Class Honours (1st Division). Sept 1998 – Feb 2003Media training and crisis management training• Lesley Everett self-awareness and corporate branding training• Interpreting Financial Statements one-day course
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